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This web page had the following in the web page, "Serving the Greater Worcester County and MetroWest." Our analyzers viewed that the web site stated " Heres What Our Clients Say." The Website also said " I was very pleased with the professionalism of the installation crew. Andrew, in particular, was courteous and kind I especially appreciate him staying late to ensure we had heat when temps were expected in the 20? S Im very satisfied with the service. M Hudso in Shrewsbury, MA. Enter ZIP code to see if we service your area. View A Map of Our Service Areas." The website's header had heating professionals as the most important search term. It is followed by cooling professionals, hvac company, and plumbing specialists which isn't as highly ranked as heating professionals. The next words they uses is heating and cooling. heating repairs was included and could not be understood by web crawlers.